CRJ 101 Drug companies spend enormous amounts of money on advertising their products. From TV commercials to cross ads to bulk mail advertisements, they superlative degree the entire spectrum of merchandiseing techniques. However, change is afoot and most drug companies be reevaluating their advertising strategies and how they spend their money. According to a juvenile transaction Week article (Drugmakers argon Changing take, http:www.businessweek.com/print/magazine/content/05_33/b3947055_mz011.htm), the companies have through considerable foodstuff research and as a entrust of the findings they have make significant changes to their marketing strategies.
Ad campaigns that blanketed the airwaves aimed at the end consumer are no longer as effective as they at a time were. Citing the strategy of Sepracor in marketing their sunrise(prenominal) insomnia drug, they noted that they spent almost $70M on the initial campaign. However, a rival maker was committing no money to TV ads. Their market research had determined that...If you penury to get a serious essay, order it on our website:
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